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WeDeliverImpact

2024

Dubai World Trade Centre

Healthcare Innovation Forum

Medical conference focusing on breakthrough innovations in healthcare technology.

CLIENT

Dubai Future Foundation

DATES

February 15–16, 2024

LOCATION

Dubai World Trade Centre

SERVICES

FULL EVENT MANAGEMENT & PLANNING

VENUE MANAGEMENT & COORDINATION

DIGITAL SOLUTIONS & ENGAGEMENT

OBJECTIVE

To create a knowledge sharing platform that positions Dubai as a global leader in smart city innovation.
The Challenge

Designing and executing an outdoor immersive installation that could withstand Dubai’s harsh weather conditions, accommodate large visitor numbers, and fit within the spatial limitations of the venue while maintaining interactivity and visual impact.

PREVIOUS RENDER

FINAL RENDER

1971 Solution

Leveraged local environmental knowledge and on-ground data to design weather-resistant structures with modular layouts to optimize space usage. Integrated interactive digital touchpoints and used smart crowd-flow planning to ensure seamless visitor engagement, all delivered under a tight project timeline.

SKETCH

IMPLEMENTATION

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A high-profile two-day conference bringing together government leaders, tech innovators, and private sector stakeholders to discuss the future of smart cities and innovation in Dubai.

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Measurable Results with Global Reach and Proven Impact.

Social media reach

1.2 Million Impressions

Live-stream viewers

0

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+ATTENDEES

Across 12 countries — a truly global gathering

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SATISFACTION SCORE

Featured in Gulf News, Khaleej Times, and 6 online media outlets

The 1971 team translated our vision into a powerful physical experience, overcoming location and weather challenges with ease.

JOHN PEDRO

DUBAI FUTURE FOUNDATION

Corporate Campaign

2023

Dubai World Trade Centre